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Projecting A Successful Corporate Image

Just as manufacturers brand their products and spend thousands of dollars to develop an identity that is instantly recognisable and appealing to its customers, so too must every organisation.

Corporate image may be relaxed and democratic, highly traditional, hierarchical, avant-garde or high-tech.

A consistent corporate image should be reflected in every aspect of the organisation’s physical property:

logo and letterhead
corporate colours
furnishings and designs
buildings

Both internal and external features of buildings make a statement about an organisation’s:

corporate philosophy
management style
attitude towards staff and clients
position in the marketplace

The external image of an organisation not only impacts on clients and staff but of every person who drives past one of its buildings.

The most effective and timely way for an organisation to improve it’s image in the marketplace is by updating the exterior of its buildings.

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Projecting A Successful Corporate Image